Having someone from the new breed of broker, particularly a Longevity Achieved broker, be your broker means you’ll have someone with a standard that eclipses the industry norm. What does that standard entail? Well, consider the following:
What’s in a name?
The Longevity Achieved broker is new breed of broker, and broker is an industry term that we’ve all adopted, while we may broker, that’s just one of the things we’re entrusted to do. In fact, we’re more closely related to an advisor or consultant (see all definitions below).
Definition of advisor
someone who gives advice
an investment adviser
Definition of broker
someone who acts as an intermediary
a real estate broker
Definition of consultant
someone who gives professional advice or services; expert
a financial consultant
Our Advisor and Consultant titles are prefaced with Client – that is to say Client Advisor and Client Consultant. That should clarify who we represent.
What’s in a name is the very essence of who we are, what we stand for and who we serve. So, fulfilling on being a broker, would be very simple – act an an intermediary. It is not necessarily what you want and certainly does not deliver on what it means to be a new breed of broker.
But what’s the standard?
All Longevity Achieved Client Advisors and Client Consultants partake in the following:
- weekly industry training and development; yes, weekly. This is product and compliance talk;
- weekly professional training and development; yes, weekly. This is client and process talk;
- ongoing designations with professional industry certifications like; Certified Financial Planner (CFP), Certified Life Underwriter (CLU), Charted Health Specialist (CHS), Professional Financial Advisor (PFA) and a slew of other niche designations;
- active members of Advocis, The Financial Advisors Association of Canada.
All Longevity Achieved Client Advisors and Client Consultants prescribe to the following:
- the Longevity Achieved Code Of Conduct;
- the Advocis Code of Professional Conduct;
- The Discovery Method, and the other aspects in How You Win.
You will find many-an-advisor touting, “we’ve been in the industry for 20 years!” to which we reply, “doing what?!“.
The first iPhone was released to the world on June 29, 2007. That is only 12 years ago (at the time of writing). Now, we could tell you that we’ve been using cell phones since 1999 – and you could think that makes us an expert in technology – but if we’re still using a Motorola RAZR, would you still think that’s the case?
Without the desire, and further, implementation of new ways of doing business, methodologies and the like – 20 years in the business is akin to using an old flip phone and saying your technology is relevant.